Episode Transcript
[00:00:00] Speaker A: All right, so let's dive into this whole AI thing. AI?
[00:00:04] Speaker B: Yeah.
[00:00:05] Speaker A: It seems like that's. That's all anybody's talking about these days.
[00:00:08] Speaker B: It's. And really having a moment.
[00:00:11] Speaker A: It is. It really is. But, you know, everyone's kind of throwing around these buzzwords, like, you know, AI is the new electricity or the new Internet. AI is the new Internet. You know, we're going to have these, you know, robots taking our jobs and all this kind of stuff.
[00:00:26] Speaker B: Right.
[00:00:26] Speaker A: But for people like our listeners who are, you know.
[00:00:28] Speaker B: Yeah.
[00:00:29] Speaker A: Sales and marketing executives, what does it actually mean? What does it actually mean for them?
[00:00:34] Speaker B: What are the actual implications?
[00:00:35] Speaker A: Yeah. And we've got these two great articles here, one from Pierre Lissif, another one from Garrett Snip.
And I think what we're going to find is that it's not so much like this scary, you know, Terminator type scenario. It's more about how do we actually.
[00:00:53] Speaker B: How do we actually use this.
[00:00:54] Speaker A: Use this to our advantage as sales and marketing professionals?
[00:00:57] Speaker B: I think that's definitely the right way to think about it.
[00:01:00] Speaker A: Yeah.
[00:01:01] Speaker B: I think.
[00:01:01] Speaker A: Where do you want to start with this?
[00:01:03] Speaker B: It's a really fascinating time to be talking about this because it really does feel like we are in this moment of when the Internet first became a thing everyone was scrambling to figure out.
[00:01:17] Speaker A: Exactly.
[00:01:17] Speaker B: Okay, how do I get a website? How do we do E commerce? What does this all mean? And it really feels like AI is on that same level where it's not just a tool. It's not just a tool. It is a fundamental shift in how business operates.
[00:01:32] Speaker A: I'm hearing that a lot, that it's not, you know, it's not just the new Internet. It's like the new electricity.
[00:01:39] Speaker B: Yeah. You know, it's that it's really foundational.
[00:01:41] Speaker A: Foundational level.
[00:01:42] Speaker B: Yeah.
[00:01:44] Speaker A: But I still think a lot of people are struggling to kind of wrap their heads around what does that actually mean.
[00:01:51] Speaker B: Right.
[00:01:52] Speaker A: You know, if I'm.
[00:01:52] Speaker B: What is it?
[00:01:53] Speaker A: If I'm leading a sales team, what does it mean? What does that mean for me?
[00:01:56] Speaker B: Yeah.
[00:01:57] Speaker A: You know, or if I'm trying to launch a new marketing campaign.
[00:02:00] Speaker B: Yeah.
[00:02:00] Speaker A: What does that actually look like?
[00:02:02] Speaker B: Elisaf has this really interesting point about how AI is going to change the structure of companies. And the way he talks about it is that traditionally businesses are structured around minimizing these transaction costs.
[00:02:17] Speaker A: Yeah.
[00:02:17] Speaker B: So it's all about investors giving money to managers.
[00:02:21] Speaker A: Right.
[00:02:22] Speaker B: And everybody kind of working within their silos and minimizing the cost of all of those transactions. And what AI is doing is. It's not just reducing those costs, it's fundamentally changing.
[00:02:33] Speaker A: Oh, wow.
[00:02:34] Speaker B: Yeah.
[00:02:34] Speaker A: Okay.
[00:02:35] Speaker B: The capabilities and how we think about organizations altogether.
[00:02:38] Speaker A: So it's not just an efficiency thing.
[00:02:40] Speaker B: It's not just about a whole different.
[00:02:42] Speaker A: Way of thinking about things.
[00:02:43] Speaker B: Yeah. It's about how we structure, organize, and think about.
[00:02:47] Speaker A: All right, break that down for me a little bit. What does that actually look like?
[00:02:51] Speaker B: One of the things that he talks about is how there's going to be this increased transparency between investors and managers. Because AI can analyze all of this data, from market trends to customer behavior, and it gives investors a much clearer picture of what's happening inside a company.
[00:03:12] Speaker A: So, like, that wall.
[00:03:13] Speaker B: So suddenly that wall between investor and manager becomes a lot more transparent, and managers need to be much more accountable and data driven in their decisions.
[00:03:25] Speaker A: So it's not just about me as a sales manager using AI to, you know, automate a few tasks.
[00:03:32] Speaker B: Yeah.
[00:03:33] Speaker A: It's about.
[00:03:33] Speaker B: It's a fundamental shift.
[00:03:35] Speaker A: A fundamental shift in how decisions are made.
[00:03:38] Speaker B: Yeah. How decisions are made, how resources are allocated, potentially even how teams are structured.
[00:03:44] Speaker A: How games are structured.
[00:03:45] Speaker B: Yeah. So it's really.
[00:03:46] Speaker A: So this is like big picture stuff.
[00:03:48] Speaker B: It is. And this is going to have ripple effects across every single department.
[00:03:52] Speaker A: All right, so let's.
[00:03:53] Speaker B: Including sales and marketing.
[00:03:54] Speaker A: Let's bring it back down to sales and marketing.
[00:03:56] Speaker B: Yeah.
[00:03:57] Speaker A: So how does this actually play out?
[00:03:59] Speaker B: Well, so one way to think about this is to look at the impact of AI on cost structures.
[00:04:04] Speaker A: Okay.
[00:04:05] Speaker B: And elissive breaks this down into four key areas. So there's bargaining and contracting costs.
[00:04:11] Speaker A: Okay.
[00:04:12] Speaker B: There's monitoring and enforcement costs. There's coordination costs.
[00:04:17] Speaker A: Okay.
[00:04:17] Speaker B: And then there's information costs.
[00:04:19] Speaker A: Okay. So it's not just about cutting costs. It's about rethinking. It's about rethinking how we approach each of these areas.
[00:04:27] Speaker B: Yeah, how we approach each of these areas.
[00:04:28] Speaker A: Okay.
[00:04:29] Speaker B: So, for example, take bargaining and contracting costs. AI can analyze contracts. It can identify potential risks. It can suggest more favorable terms.
[00:04:40] Speaker A: Okay.
[00:04:41] Speaker B: This could potentially save companies millions in legal fees.
[00:04:45] Speaker A: Wow.
[00:04:46] Speaker B: And it could potentially give smaller businesses a way to negotiate more effectively with larger ones.
[00:04:52] Speaker A: That's a good point. So that levels the playing field a little bit.
[00:04:55] Speaker B: It does. And then when we think about monitoring and enforcement, AI can track the performance of outsourced teams.
It can ensure compliance with regulations.
[00:05:07] Speaker A: Okay.
[00:05:08] Speaker B: It can identify potential fraud.
[00:05:11] Speaker A: So that makes outsourcing.
[00:05:12] Speaker B: So this makes outsourcing much more attractive. More attractive because you have this much higher level of oversight and control.
[00:05:19] Speaker A: So it's not just about saving money on labor.
[00:05:22] Speaker B: Yeah.
[00:05:23] Speaker A: It's about having the confidence.
[00:05:24] Speaker B: It's about having the confidence that things.
[00:05:26] Speaker A: Are actually getting done.
[00:05:27] Speaker B: That things are being done. Right, right. Even when you're not directly managing them.
[00:05:31] Speaker A: That's huge.
[00:05:31] Speaker B: Yeah.
[00:05:32] Speaker A: Okay. And what was the next one?
[00:05:34] Speaker B: Coordination.
[00:05:35] Speaker A: Coordination.
[00:05:36] Speaker B: So AI can help manage complex projects, track progress in real time.
[00:05:43] Speaker A: Okay.
[00:05:44] Speaker B: Even anticipate potential roadblocks.
[00:05:47] Speaker A: So we're talking about things like, you know, this, AI handling contracts.
[00:05:52] Speaker B: Yeah.
[00:05:52] Speaker A: AI monitoring, outsourcing, streamline workflows, AI streamlining.
[00:05:57] Speaker B: Improve collaboration across teams, projects.
[00:06:00] Speaker A: This is starting to sound a little bit less like science fiction and more like a set of tools.
[00:06:05] Speaker B: It's becoming more practical. Yeah, yeah.
[00:06:07] Speaker A: And then you said information.
[00:06:08] Speaker B: Information. Costs.
[00:06:09] Speaker A: Information costs, yeah.
[00:06:10] Speaker B: Okay, so think about how much time and money is spent on market research.
[00:06:15] Speaker A: Right.
[00:06:16] Speaker B: Customer analysis, trying to figure out, trying to figure out, working, what's working, what's not, what's not. AI can sift through all of this data in seconds and uncover insights that would have taken a team of analysts weeks or months.
[00:06:31] Speaker A: Faster insights. Faster insights, which means faster decisions. Faster decisions, which means you get an advantage, which gives you an advantage in a fast paced market.
[00:06:41] Speaker B: In the market.
[00:06:42] Speaker A: Okay, that makes sense.
[00:06:43] Speaker B: Yeah.
[00:06:44] Speaker A: But it also kind of sounds like if you don't get on board with this, you can get left behind.
[00:06:48] Speaker B: There will be winners and losers, that's for sure.
[00:06:51] Speaker A: Yeah.
[00:06:51] Speaker B: And what Elysia argues is that the development of core AI technologies, things like those large language models, is going to be concentrated in a few very big companies. They have the resources and the data to really dominate that space.
[00:07:12] Speaker A: So they're going to become like the new tech giants in a way.
[00:07:16] Speaker B: Yes. They're going to become the new gatekeepers of AI.
[00:07:19] Speaker A: Gatekeepers of AI. Okay, but now that doesn't mean that smaller companies are doomed.
[00:07:25] Speaker B: Okay.
[00:07:26] Speaker A: Because for most businesses, AI is going.
[00:07:30] Speaker B: To be about applying these technologies to improve their efficiency, to get more done.
[00:07:37] Speaker A: To do more, with fewer resources, with less.
[00:07:40] Speaker B: And in that regard, smaller companies might actually have an advantage.
[00:07:46] Speaker A: How so?
[00:07:47] Speaker B: Because they're often more agile, more adaptable to new technologies.
[00:07:53] Speaker A: They don't have all that.
[00:07:55] Speaker B: They don't have the legacy systems, the bureaucratic hurdle, bureaucracy that can really slow larger organizations down.
[00:08:05] Speaker A: They can be a little bit more nimble.
[00:08:06] Speaker B: They can be more nimble. They can implement AI solutions, implement things faster, more quickly. They can experiment with new approaches without having to go through layers of approval. Okay, so it's not about size.
[00:08:18] Speaker A: So it's not about size.
[00:08:19] Speaker B: It's about strategy.
[00:08:20] Speaker A: It's about strategy.
[00:08:21] Speaker B: Yeah.
[00:08:21] Speaker A: Okay, I like that.
[00:08:22] Speaker B: So the question becomes, how can you, as a sales and marketing executive, leverage AI to enhance your existing strengths and create new opportunities?
[00:08:37] Speaker A: That's a good question.
[00:08:38] Speaker B: That's the real question here.
[00:08:39] Speaker A: Yeah, that is the question.
[00:08:40] Speaker B: Yeah. And this is where I think Garrett Sniff's article, really, it comes in. The Power of Back to Basics Marketing.
[00:08:47] Speaker A: Okay. So I'll admit, when I first saw that title, I was like, back to basics.
[00:08:51] Speaker B: Right.
[00:08:51] Speaker A: I thought we were talking about AI. Like, isn't this all about the future? And all this, like, you know, futuristic technology, crazy new stuff. But I'm starting to see there's a real connection there.
[00:09:04] Speaker B: The connection, yeah. It's a brilliant insight, I think, because what he's saying is that AI isn't about abandoning the fundamentals of good business.
[00:09:14] Speaker A: So we're still talking about, like, it's.
[00:09:15] Speaker B: About using AI to do those things better.
[00:09:20] Speaker A: Knowing your customer.
[00:09:22] Speaker B: Knowing your customer.
[00:09:23] Speaker A: Executing coordinated campaigns.
[00:09:26] Speaker B: Executing coordinated campaigns.
[00:09:28] Speaker A: Using data to drive improvement.
[00:09:30] Speaker B: Using data to drive improvement.
[00:09:31] Speaker A: Pricing for profit.
[00:09:33] Speaker B: Pricing for profit.
[00:09:33] Speaker A: Like, all that stuff still applies.
[00:09:35] Speaker B: It all still applies. And in fact, AI can supercharge every single one of them.
[00:09:40] Speaker A: Right, so give me an example then.
[00:09:41] Speaker B: Yeah. So let's take knowing your customer. With AI, you can move beyond basic demographics. You can create incredibly detailed customer profiles.
[00:09:55] Speaker A: Oh, wow.
[00:09:56] Speaker B: AI can analyze their online behavior, their purchase history. Their purchase history, their social media interactions, all of these data points to paint a much richer picture of who your customers are and what they want.
[00:10:11] Speaker A: So it's like having a direct line into their brains.
[00:10:14] Speaker B: Yeah. A direct line into their minds.
[00:10:16] Speaker A: Yeah. You can understand their motivation.
[00:10:18] Speaker B: Understanding their motivation.
[00:10:19] Speaker A: Your pain points.
[00:10:20] Speaker B: Their pain points. Their aspirations.
[00:10:21] Speaker A: Their aspirations. That's incredibly powerful. It is incredibly powerful for sales and marketing.
[00:10:27] Speaker B: Yeah.
[00:10:27] Speaker A: And then you can use that.
[00:10:28] Speaker B: And it allows you to personalize marketing efforts in a way that wasn't possible before.
[00:10:34] Speaker A: Oh, wow.
[00:10:35] Speaker B: So imagine tailoring your messaging.
[00:10:37] Speaker A: Yeah.
[00:10:37] Speaker B: Your offers, your offers, even your product recommendations.
[00:10:41] Speaker A: Oh, wow.
[00:10:42] Speaker B: Based on each individual customer's preferences and needs. That level of personalization.
[00:10:48] Speaker A: Move the needle.
[00:10:49] Speaker B: Yeah.
[00:10:50] Speaker A: In terms of engagement.
[00:10:51] Speaker B: Yeah.
[00:10:51] Speaker A: I could really move the needle in terms of engagement and conversion rates.
[00:10:55] Speaker B: And you're not doing.
[00:10:56] Speaker A: And it means no more.
The generic.
[00:11:01] Speaker B: Generic email blast.
[00:11:02] Speaker A: Email blasts. Yeah. One size fits all.
[00:11:05] Speaker B: One size fits all.
[00:11:06] Speaker A: Campaigns.
[00:11:07] Speaker B: Marketing campaigns.
[00:11:09] Speaker A: Yeah.
[00:11:09] Speaker B: Right. This is like, it's really about.
[00:11:12] Speaker A: It's about tailoring the experience to each individual customer.
[00:11:16] Speaker B: And it's not just about.
[00:11:18] Speaker A: And then you can also use this, I imagine, to like, segment you can.
[00:11:22] Speaker B: Segment your audience into highly specific groups.
[00:11:25] Speaker A: So instead of just like.
[00:11:26] Speaker B: So instead of casting a wide net.
[00:11:28] Speaker A: Casting a wide net, you can really target. You can really target those people who are most likely to be interested much more effectively. Yeah. So you can target your campaigns.
[00:11:39] Speaker B: Yeah.
[00:11:39] Speaker A: With much more precision.
[00:11:41] Speaker B: Higher roi. Higher ROI on your marketing spend.
[00:11:44] Speaker A: On your marketing spend.
[00:11:45] Speaker B: Yeah.
[00:11:45] Speaker A: More efficient use of your resources. And it all goes back to that core principle.
[00:11:50] Speaker B: So all this is like. Yeah, we're still talking about.
[00:11:53] Speaker A: Of knowing your customer.
[00:11:54] Speaker B: Knowing your customer. But it's like AI.
[00:11:56] Speaker A: Yeah. Amplifies that and just amplifies it.
[00:11:58] Speaker B: Yeah.
[00:11:59] Speaker A: Yeah.
[00:12:00] Speaker B: Okay, so what about.
So Sniper also talks about the importance of data driven improvement.
[00:12:08] Speaker A: Yes.
[00:12:09] Speaker B: You know, actually using data to analyze what you're doing. You meant analyze what you're doing to.
[00:12:15] Speaker A: See what's working, what's not.
[00:12:16] Speaker B: Yeah, to see what's.
[00:12:17] Speaker A: And then make adjustments.
[00:12:18] Speaker B: And make adjustments accordingly.
[00:12:19] Speaker A: How does AI fit into that?
[00:12:21] Speaker B: So I think with traditional data analysis, you're often looking at static reports, historical data.
[00:12:27] Speaker A: Yeah.
[00:12:27] Speaker B: What AI can do is provide real time insights so it can track campaign performance.
[00:12:34] Speaker A: Oh, wow.
[00:12:35] Speaker B: As it's happening.
[00:12:36] Speaker A: So you're not just waiting and it.
[00:12:38] Speaker B: Can alert you to potential issues till.
[00:12:40] Speaker A: The end or opportunities of a campaign.
[00:12:43] Speaker B: Yeah.
[00:12:44] Speaker A: See what happened?
[00:12:45] Speaker B: So you're not just reacting.
[00:12:46] Speaker A: You can actually make adjustments.
[00:12:48] Speaker B: You can make adjustments.
[00:12:49] Speaker A: It's on the fly.
[00:12:49] Speaker B: On the fly. Optimize your campaigns in real time.
[00:12:53] Speaker A: That's pretty amazing.
[00:12:55] Speaker B: It is.
[00:12:55] Speaker A: Okay.
[00:12:56] Speaker B: And AI can also help you spot emerging trends.
[00:12:59] Speaker A: Oh, wow.
[00:13:00] Speaker B: Identify new markets.
[00:13:02] Speaker A: Identify new markets.
[00:13:03] Speaker B: Anticipate shifts in customer behavior.
[00:13:06] Speaker A: Okay.
[00:13:07] Speaker B: Before they become obvious.
[00:13:08] Speaker A: That's like having a crystal ball that actually works.
[00:13:11] Speaker B: It's like having a crystal ball that actually works. Yeah.
[00:13:15] Speaker A: So you can kind of stay ahead of. Stay ahead of the curve. The curve.
[00:13:18] Speaker B: Yeah.
[00:13:19] Speaker A: Which is.
[00:13:20] Speaker B: Which is really valuable.
[00:13:21] Speaker A: Incredibly valuable.
[00:13:22] Speaker B: Yeah.
[00:13:22] Speaker A: In today's rapidly changing market.
[00:13:24] Speaker B: Okay.
[00:13:25] Speaker A: Yeah.
[00:13:25] Speaker B: And what about pricing?
[00:13:28] Speaker A: Pricing?
[00:13:29] Speaker B: Yeah.
[00:13:29] Speaker A: You know, because that's another area where.
[00:13:32] Speaker B: Where AI can be really helpful.
[00:13:34] Speaker A: The importance of pricing for profit.
[00:13:36] Speaker B: Yeah. AI can analyze market data.
[00:13:40] Speaker A: Yeah.
[00:13:41] Speaker B: Competitor pricing, competitor pricing, even customer behavior.
[00:13:45] Speaker A: Okay.
[00:13:45] Speaker B: To help you optimize your pricing strategy.
[00:13:49] Speaker A: You can find that sweet spot.
[00:13:50] Speaker B: So you can find that.
[00:13:51] Speaker A: Where you're maximizing profit.
[00:13:52] Speaker B: Where you're maximizing profit, but you're not without alienating your customers.
[00:13:56] Speaker A: Alienating your customers.
[00:13:57] Speaker B: Yeah.
[00:13:57] Speaker A: Which is like a.
[00:13:58] Speaker B: It's a delicate balance.
[00:14:00] Speaker A: It's a delicate balance.
[00:14:01] Speaker B: Yeah. It's hard, but AI can take a lot of.
[00:14:04] Speaker A: To figure that out.
[00:14:05] Speaker B: Yeah.
[00:14:05] Speaker A: So AI can Help you the guesswork.
[00:14:07] Speaker B: Out of that process. Oh, yeah, yeah. AI can help you personalize pricing.
[00:14:10] Speaker A: Okay.
[00:14:11] Speaker B: Based on individual customer preferences. Oh, wow. You can offer dynamic pricing. Dynamic pricing that adjusts to market conditions.
[00:14:18] Speaker A: Wow.
[00:14:19] Speaker B: It can even identify opportunities for upselling and cross selling.
[00:14:23] Speaker A: Okay, so we've talked about, you know, knowing your customer, using data to improve.
[00:14:30] Speaker B: Right.
[00:14:31] Speaker A: Optimizing your pricing.
[00:14:32] Speaker B: Optimizing pricing.
[00:14:33] Speaker A: What about this idea of coordinated campaigns?
[00:14:36] Speaker B: Coordinated campaigns.
[00:14:37] Speaker A: You know, because Snip also emphasizes the importance of. Right.
Consistent branding.
[00:14:44] Speaker B: Yeah.
[00:14:44] Speaker A: You know, targeted messaging.
[00:14:46] Speaker B: Targeted messaging.
[00:14:46] Speaker A: A unified approach. A unified approach across all your channels. How does AI help with that?
[00:14:52] Speaker B: AI can help you create a truly seamless custom experience across all touch points.
[00:15:00] Speaker A: Okay.
[00:15:00] Speaker B: So imagine personalized email marketing that speaks directly to each individual's needs.
[00:15:07] Speaker A: Yeah.
[00:15:08] Speaker B: Dynamic website content.
[00:15:10] Speaker A: Dynamic website content that adapts. Oh, wow.
[00:15:14] Speaker B: To their browsing history. Social media ads that are tailored.
[00:15:18] Speaker A: So you're creating like a unified. To their experience.
[00:15:21] Speaker B: AI can orchestrate all of this across.
[00:15:23] Speaker A: All these different channels.
[00:15:24] Speaker B: Yeah. And ensure that your messaging is consistent and relevant.
[00:15:29] Speaker A: That's really powerful.
[00:15:30] Speaker B: Yeah. At every stage of the customer journey, you're creating that. It's about creating that wow factor. Wow factor. That feeling of being understood where people.
[00:15:40] Speaker A: Feel like you actually valued.
[00:15:41] Speaker B: And that's what builds brand loyalty.
[00:15:43] Speaker A: Yeah.
[00:15:44] Speaker B: And drives repeat business.
[00:15:46] Speaker A: And that's how you build those long term relationships.
[00:15:48] Speaker B: Yeah. It's about moving beyond transactional relationships and building genuine connections.
[00:15:55] Speaker A: Yeah.
[00:15:55] Speaker B: With your customers.
[00:15:57] Speaker A: And this is where AI kind of comes full circle.
[00:15:59] Speaker B: Right.
[00:16:00] Speaker A: Where it's not about replacing.
[00:16:02] Speaker B: It's not about replacing human creativity. Human creativity.
[00:16:05] Speaker A: And strategic thinking.
[00:16:06] Speaker B: Strategic thinking.
[00:16:07] Speaker A: It's about using it to.
[00:16:08] Speaker B: It's about using AI to enhance those things. Yeah, yeah.
[00:16:12] Speaker A: To free up your thoughts, your skills.
[00:16:14] Speaker B: And your mental energy so you can focus on.
[00:16:17] Speaker A: So you can focus on this stuff.
[00:16:18] Speaker B: The things that really matter.
[00:16:20] Speaker A: That really matters.
[00:16:21] Speaker B: Yeah, yeah.
[00:16:22] Speaker A: Like building relationships.
[00:16:24] Speaker B: Yeah, Building relationships.
[00:16:26] Speaker A: Creating value.
[00:16:27] Speaker B: Creating value.
[00:16:28] Speaker A: Delivering those exceptional.
[00:16:30] Speaker B: Delivering exceptional customer experience.
[00:16:32] Speaker A: It's about working smarter.
[00:16:34] Speaker B: It's about working smarter. Not harder, not harder. And using AI to achieve the goals.
[00:16:39] Speaker A: Achieve the goals that have always been.
[00:16:41] Speaker B: Important for sales and marketing professionals.
[00:16:43] Speaker A: Yeah, for sales and marketing.
[00:16:45] Speaker B: Absolutely.
[00:16:46] Speaker A: So I think this is a good place to kind of wrap up this part of our conversation.
[00:16:50] Speaker B: Yeah.
[00:16:50] Speaker A: And then we'll come back and we'll. And we'll pick it up.
[00:16:52] Speaker B: Pick it up.
[00:16:53] Speaker A: From there.
[00:16:53] Speaker B: From there.
[00:16:54] Speaker A: Yeah. It feels like we've gone on a bit of a journey here. You know, we started out talking about AI as this kind of big abstract thing.
[00:17:03] Speaker B: Right.
[00:17:04] Speaker A: And now we're actually starting to see, you know, how it can be applied to very specific.
[00:17:11] Speaker B: Yeah.
[00:17:12] Speaker A: Challenges in sales and marketing.
[00:17:13] Speaker B: I think that's really important.
[00:17:15] Speaker A: Yeah.
[00:17:15] Speaker B: You know, for people to kind of get past that initial, like, fear or, you know, like, oh, this is all just a bunch of hype and actually start to see, okay, how can I. Yeah.
[00:17:28] Speaker A: What are the practical implications?
[00:17:29] Speaker B: Use this in my day to day.
[00:17:32] Speaker A: And I think that's really what we're trying to do here is like, make it real for people.
[00:17:35] Speaker B: Yeah, exactly.
[00:17:36] Speaker A: Yeah.
[00:17:37] Speaker B: So what does this all mean then for our listeners out there?
[00:17:41] Speaker A: What does it mean?
[00:17:41] Speaker B: Bruno, the sales and marketing executive.
[00:17:43] Speaker A: The sales and marketing executives out there.
[00:17:45] Speaker B: We're trying to make sense of this and figure out. Trying to make sense of all of this.
[00:17:49] Speaker A: What their next move should be.
[00:17:50] Speaker B: And figure out what their next move should be.
[00:17:51] Speaker A: Yeah. What would you tell them?
[00:17:53] Speaker B: I think the first thing is to acknowledge.
[00:17:56] Speaker A: Yeah.
[00:17:57] Speaker B: That this can feel overwhelming.
[00:18:00] Speaker A: It can.
[00:18:01] Speaker B: There's so much hype.
[00:18:02] Speaker A: Yeah.
[00:18:02] Speaker B: There are so many new, new technologies emerging every day.
[00:18:07] Speaker A: Every day.
[00:18:08] Speaker B: Yeah. It's tempting to either.
[00:18:09] Speaker A: Yeah.
[00:18:10] Speaker B: You know, just bury your head in the sand and say, like, I'm not going to deal with this.
[00:18:14] Speaker A: I'm just going to wait for this.
[00:18:15] Speaker B: To go away or to just kind of chase after every shiny new AI gadget.
[00:18:20] Speaker A: Yeah, yeah, yeah.
[00:18:21] Speaker B: But neither of those approaches, I think, is going to be effective.
[00:18:25] Speaker A: So where do you even begin then?
[00:18:27] Speaker B: So where do you begin? Yeah, Yeah. I think you start by taking a step back.
[00:18:33] Speaker A: Okay.
[00:18:33] Speaker B: And looking at your business with fresh eyes.
[00:18:36] Speaker A: Okay.
[00:18:37] Speaker B: What are your biggest challenges? Where are your greatest opportunities?
[00:18:40] Speaker A: Right.
[00:18:41] Speaker B: And don't think about AI as like a solution.
[00:18:45] Speaker A: Yeah.
[00:18:45] Speaker B: Looking for a problem.
[00:18:47] Speaker A: Yeah.
[00:18:47] Speaker B: Think about the problems you need to solve and how AI can help you solve them better.
[00:18:53] Speaker A: So it's not about just adopting AI.
[00:18:55] Speaker B: Right. It's not about adopting AI to be cool for the sake of it.
[00:18:58] Speaker A: Yeah. Or because it's the trendy thing to do.
[00:19:01] Speaker B: Yeah. It's about being strategic.
[00:19:02] Speaker A: It's about.
[00:19:03] Speaker B: And focusing on the area.
[00:19:05] Speaker A: Solving real business problems.
[00:19:06] Speaker B: Yeah.
[00:19:06] Speaker A: Yeah.
[00:19:07] Speaker B: Where AI can create the most value.
[00:19:09] Speaker A: Yeah. And that's going to be different.
[00:19:11] Speaker B: And that's going to be every business different for every business.
[00:19:14] Speaker A: Right.
[00:19:14] Speaker B: For some businesses it might be about automating.
[00:19:17] Speaker A: Automating tasks.
[00:19:18] Speaker B: Repetitive tasks. Repetitive tasks to free up their team's time.
[00:19:22] Speaker A: Yeah. Free up time for more. To focus on more strategic work. Strategic stuff.
[00:19:28] Speaker B: For others it might be about using AI to analyze customer data.
[00:19:33] Speaker A: Right.
[00:19:34] Speaker B: And personalize their marketing efforts.
[00:19:36] Speaker A: Right.
[00:19:36] Speaker B: So.
[00:19:36] Speaker A: So it's about understanding your business.
[00:19:38] Speaker B: It's about understanding the unique strengths and challenges of your business.
[00:19:42] Speaker A: AI can actually make a difference and.
[00:19:44] Speaker B: Then figuring out how AI can help you amplify those strengths and overcome those challenges.
[00:19:50] Speaker A: Don't be afraid to kind of then don't be afraid. Experiment.
[00:19:53] Speaker B: Because there's no like one size fits all.
[00:19:56] Speaker A: Yeah. Because the AI landscape is constantly evolving.
[00:20:00] Speaker B: Yeah.
[00:20:00] Speaker A: So there's no single right way, Right.
[00:20:04] Speaker B: Way to do things.
[00:20:05] Speaker A: To do things.
[00:20:06] Speaker B: It's more about trial and error.
[00:20:07] Speaker A: Try different approaches.
[00:20:08] Speaker B: Yeah. See what works.
[00:20:10] Speaker A: See what works. And be willing, ready to adapt as the technology evolves.
[00:20:15] Speaker B: Okay. So it sounds like being agile is really important.
[00:20:19] Speaker A: Agility is going to be crucial.
[00:20:21] Speaker B: Being able to AI drift to the changing landscape. Yeah. And I think it's also important to invest in your team's skills and knowledge.
[00:20:31] Speaker A: Yeah. Because AI is not going to replace.
[00:20:33] Speaker B: Because AI isn't going to replace human jobs entirely.
[00:20:38] Speaker A: Right.
[00:20:38] Speaker B: But it will change, it will change.
[00:20:40] Speaker A: What those jobs look like of those jobs.
[00:20:42] Speaker B: So your team is going to need to be comfortable working with AI tools.
[00:20:47] Speaker A: Working with AI tools.
[00:20:48] Speaker B: Interpreting data, Interpreting data, Making decisions. Making decisions based on AI powered insights. AI insights.
[00:20:57] Speaker A: Yeah.
[00:20:57] Speaker B: So upskilling.
[00:20:58] Speaker A: So upskill.
[00:20:59] Speaker B: Re skilling is going to be.
[00:21:01] Speaker A: There are going to be essential, really important for any company that wants to stay ahead of the curve.
[00:21:06] Speaker B: And it's not just about.
[00:21:08] Speaker A: And it's not just about technical skills.
[00:21:10] Speaker B: Right.
[00:21:10] Speaker A: It's also about developing those uniquely human qualities.
[00:21:14] Speaker B: Things that AI can't replicate, AI can't do.
[00:21:18] Speaker A: Yeah.
[00:21:18] Speaker B: Like creativity.
[00:21:20] Speaker A: Creativity.
[00:21:20] Speaker B: Critical thinking.
[00:21:21] Speaker A: Critical thinking.
[00:21:22] Speaker B: Emotional intelligence. Emotional intelligence.
[00:21:24] Speaker A: All of those things.
[00:21:26] Speaker B: Those are the skills, those are the.
[00:21:27] Speaker A: Skills that are really going to.
[00:21:28] Speaker B: That will set your team apart, you apart in a world where machines can.
[00:21:33] Speaker A: Because machines can do the routine stuff, the routine tasks. Yeah.
[00:21:37] Speaker B: Yeah. Think about it this way. Imagine a world, okay. Where AI handles all of the data analysis, all the, all of the tedious reporting.
[00:21:47] Speaker A: Yeah. All the boring stuff.
[00:21:48] Speaker B: All of the routine tasks that currently bog down your team.
[00:21:51] Speaker A: Yeah.
[00:21:52] Speaker B: What would your team do?
[00:21:53] Speaker A: What could they do with all of that extra time and mental energy?
[00:21:59] Speaker B: Free time and mental energy? They could actually focus on.
[00:22:02] Speaker A: They could focus on strategy.
[00:22:03] Speaker B: Strategy.
[00:22:04] Speaker A: Yeah.
[00:22:04] Speaker B: They could focus on building relationships.
[00:22:07] Speaker A: Building relationships.
[00:22:08] Speaker B: Coming up with difficult creative solutions, complex problems.
[00:22:13] Speaker A: They can become, they can become thought leaders.
[00:22:15] Speaker B: Thought leaders.
[00:22:16] Speaker A: Yeah.
[00:22:16] Speaker B: In their field.
[00:22:18] Speaker A: Yeah. That's a pretty powerful vision.
[00:22:20] Speaker B: That's a powerful vision.
[00:22:21] Speaker A: Yeah.
[00:22:21] Speaker B: And it's a vision and it's not like that's within reach.
[00:22:24] Speaker A: Pie in the sky. Either.
[00:22:25] Speaker B: It's not pie in the sky. It's a vision that's within reach if you. If you embrace AI. Embrace it and use it wisely.
[00:22:33] Speaker A: And use it wisely.
[00:22:34] Speaker B: Yeah.
[00:22:35] Speaker A: It's about.
[00:22:35] Speaker B: It's about empowering your team.
[00:22:37] Speaker A: Empowering your team.
[00:22:38] Speaker B: Yeah. To do their best work. To be more creative.
[00:22:41] Speaker A: More creative.
[00:22:42] Speaker B: More strategic.
[00:22:43] Speaker A: More strategic.
[00:22:44] Speaker B: More human.
[00:22:45] Speaker A: More human.
[00:22:46] Speaker B: Yeah.
[00:22:46] Speaker A: And that's what ultimately drives.
[00:22:48] Speaker B: And that's what ultimately. Business success.
[00:22:50] Speaker A: Business success.
[00:22:51] Speaker B: Yeah.
[00:22:52] Speaker A: In this, it's not about the machine, new AI powered world, it's about the people.
[00:22:56] Speaker B: It's not about the machines.
[00:22:57] Speaker A: Yeah.
[00:22:58] Speaker B: It's about the people.
[00:22:59] Speaker A: I like that.
[00:22:59] Speaker B: Yeah. It really is all about the people.
[00:23:02] Speaker A: Yeah. Yeah. So where does that leave us then? What's the key takeaway?
[00:23:06] Speaker B: The key takeaway here is that for our listeners today, this revolution is happening.
[00:23:10] Speaker A: Yeah.
[00:23:11] Speaker B: It's happening whether you're ready for it or not.
[00:23:13] Speaker A: It's coming.
[00:23:13] Speaker B: But rather than fearing it.
[00:23:15] Speaker A: Yeah.
[00:23:16] Speaker B: Embrace it.
[00:23:17] Speaker A: Yeah.
[00:23:17] Speaker B: See it as an opportunity. An opportunity to transform your business. To empower your team.
[00:23:23] Speaker A: Yeah.
[00:23:23] Speaker B: And to create a future where humans and machines work together.
[00:23:29] Speaker A: Together to achieve, to do great things.
[00:23:31] Speaker B: Amazing things.
[00:23:31] Speaker A: It's an exciting time.
[00:23:33] Speaker B: It is an exciting time.
[00:23:34] Speaker A: Be in sales and marketing.
[00:23:36] Speaker B: Yeah.
[00:23:36] Speaker A: And I can really, and with the.
[00:23:38] Speaker B: Right mindset and the right approach, be.
[00:23:40] Speaker A: A force for good.
[00:23:41] Speaker B: AI can be an incredible force for good.
[00:23:44] Speaker A: It's not about. It's not about replacing humans, replacing us. It's about augmenting human capabilities.
[00:23:51] Speaker B: Yeah.
[00:23:52] Speaker A: And creating a future. A future where everyone can thrive.
[00:23:57] Speaker B: Everyone can thrive.
[00:23:58] Speaker A: Yeah.
[00:23:59] Speaker B: That's a great note to end on.
[00:24:00] Speaker A: It is.
[00:24:01] Speaker B: Thank you for.
[00:24:02] Speaker A: Thank you for having me joining us.
[00:24:04] Speaker B: On this deep dive.
[00:24:05] Speaker A: It was a pleasure into a being here and its impact on sales and marketing.
[00:24:10] Speaker B: Absolutely.
[00:24:10] Speaker A: And for our listeners, be sure to check out G2M Insights.
[00:24:13] Speaker B: Yeah.
[00:24:14] Speaker A: For more information on this and for.
[00:24:16] Speaker B: More in depth analysis topics as well and practical guidance.
[00:24:20] Speaker A: Until next time.
[00:24:21] Speaker B: Until next time.
In this episode of the Insights Achieved Podcast, we tackle the big idea: how AI is once again transforming the way businesses operate and compete. Inspired by insights from our G2M blog, we explore how AI is reshaping traditional business models, breaking down barriers, and creating new opportunities. Discover strategies for thriving amid this disruption and staying ahead in an AI-driven world. Whether you’re a business leader or strategist, this episode provides actionable insights for navigating the evolving business landscape. This podcast episode was generated using AI combined with original ideas and content from the G2M Insights blog.
